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APMX, one of the industry’s leading application performance marketing experts wished to broaden their customer base after an international product launch.



To avoid over-targeting existing visitors.


Profitably increase website traffic using a combination of retargeting and real time bidding. Proactively manage Google AdWords campaigns across 8 regions in order to maximise conversions within a target CPA. Increase free trial registrations and conversion rate of free trials to paid subscriptions. Manage complementary paid traffic sources (banner media and Facebook PPC) to augment search traffic



Achieved a Click Through Rate (CTR) of 3.09%. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 42%, surpassing the client’s target. June 2015 saw post-click revenue – (generated by both dynamic retargeting and the rtb prospecting campaign) – produce a Return on Investment (ROI) of 512%.

3.09% CTR

42% less CPA

512% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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