Profitably increase website traffic using a combination of retargeting and real time bidding. Proactively manage Google AdWords campaigns across 8 regions in order to maximise conversions within a target CPA. Increase free trial registrations and conversion rate of free trials to paid subscriptions. Manage complementary paid traffic sources (banner media and Facebook PPC) to augment search traffic
Achieved a Click Through Rate (CTR) of 3.09%. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 42%, surpassing the client’s target. June 2015 saw post-click revenue – (generated by both dynamic retargeting and the rtb prospecting campaign) – produce a Return on Investment (ROI) of 512%.
42% less CPA
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”