apmx

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APMX, one of the industry’s leading application performance marketing experts wished to broaden their customer base after an international product launch.

 

Challenge

To avoid over-targeting existing visitors.

Solution

Profitably increase website traffic using a combination of retargeting and real time bidding. Proactively manage Google AdWords campaigns across 8 regions in order to maximise conversions within a target CPA. Increase free trial registrations and conversion rate of free trials to paid subscriptions. Manage complementary paid traffic sources (banner media and Facebook PPC) to augment search traffic

 

Results

Achieved a Click Through Rate (CTR) of 3.09%. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 42%, surpassing the client’s target. June 2015 saw post-click revenue – (generated by both dynamic retargeting and the rtb prospecting campaign) – produce a Return on Investment (ROI) of 512%.

3.09% CTR

42% less CPA

512% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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