Avid Life Media, a global leader in the online dating niche, expressed a desire to increase site memberships while not dramatically increasing their advertising budget. The overall aim - to increase their current customer base.
A dynamically innovative digital media suite that allows users to be retargeted based on the ad they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular ad. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Click Through Rate (CTR) of 2.95% achieved, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 35%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the RTB prospecting campaign) – produce a Return on Investment (ROI) of 472%.
35% less CPA
From The Client
“.....These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.....”