Establish an additional stream of enquiries to reduce dependence on referrals. Increase enquiry quality compared with previous online lead generation efforts (measured by conversion rate of lead to sale). Create a system that can be used to regulate lead flow up or down based on how busy the firm is at the time
Creation of a new website based around an integrated marketing funnel, incorporating new design, sales messaging, lead nurturing and marketing innovation. Setup and optimisation of RTB centric Google AdWords campaigns in order to drive qualified traffic. Retargeting Campaign aimed at increasing exposure. Split-testing of key pages to improve conversion rates. Setup of automated lead nurturing campaigns to convert shy prospects into solid sales opportunities
Achieved a Click Through Rate (CTR) of 3.89%. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 29%, surpassing the client’s target. February 2015 saw post-click revenue – (generated by both dynamic retargeting and the RTB prospecting campaign) – produce a Return on Investment (ROI) of 398%.
29% less CPA
From The Client
“Some partnerships break the mould and this is certainly one of them. Axium Consulting lead the field where risk management is concerned, RTB lead the market where innovative online marketing is concerned, so it was with great anticipation that we took on this partnership. Axium continue to set the pace and we are quietly pleased that it is due to our ongoing partnership with RTB that we continue to do so.”