Achieved a Click Through Rate of 4.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 31%
Return on Investment of 411%
Social shares by network
To avoid over-targeting existing visitors.
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
31% less CPA
From The Client
“The motoring industry is exceptionally competitive at the moment. To get ahead it is imperative to keep a lid on costs while still staying focused on the ultimate goal. RTB allow us to do just that”