Property 24

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Property 24 wanted to increase new customer acquisition, boost average transaction size and grow their subscribers database without significantly affecting their digital ad spend.



Boost average transaction size whilst not increasing the digital ad budget.


Devising a web marketing strategy addressing the areas of traffic generation, conversion optimisation and customer lifetime value optimisation. Introducing new traffic sources, including Google AdWords and Facebook Advertising in combination with retargeting and real time bidding. Launching a social media campaign to showcase prize homes, engage the community and reach new audiences.



Ads chieved a Click Through Rate (CTR) of 2.25%, which dramatically increased conversions. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 39%, surpassing the client’s target. March 2014 saw post-click revenue – (generated by both dynamic retargeting and the rtb prospecting campaign) – produce a Return on Investment (ROI) of 314%.

2.25% CTR

39% less CPA

314% ROI

From The Client

".....Being able to cut your online advertsising costs in half is a no brainer. When Real Time Bidding took over our production and media placement, they cut our cost per lead into a fraction of what others had been able to...simply amazing!....."

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