To raise $500 million AUD by recruiting a new group of international investors, without significantly increasing ad spend.
Having just lost a major investor group as a result of turmoil in the Asian markets, Tellus wanted to recover as quickly as possible. Having established a strong base, they were looking to grow substantially through more sophisticated marketing. They wanted to be able to do more of what they knew they should be doing, but weren’t due to time and resourcing constraints. This is where RTb come in.
Ad campaigns achieved a Click Through Rate (CTR) of 2.50%, which generated a tranche of new investor leads. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 50%, surpassing the client’s target. February 2014 saw post-click revenue – (generated by both dynamic retargeting and the RTB prospecting campaign) – produce an estimated Return on Investment (ROI) of 758%.
50% less CPA
From The Client
“....This hard-working team provides a consistent stream of fresh leads while equipping us with what we need to turn those into loyal customers...."