The traditional ad network model is dying. Today, major mobile media brands including Google, Facebook and Bing, to name just a few, have shifted to the exchange model to move publisher ad inventory. Publishers are unable or unwilling to manage dozens of ad software development kits, want more control, and more revenue. The largest online publishers now partner with RTB networks to make this happen in Real Time.
Complete company analysis
Why buy from us instead of directly with Google, Bing, Facebook etc? Simple maths, data and machine learning scaled to react in milliseconds. A manual trading desk is incapable of such quick placement. Machines do some things better than humans.
RTB is at the forefront of online ad bidding reaching and engaging a wider, real-time audience that is laser-targeted. Most of the major advertisers and agencies have consolidated their exchange buying with Real Time Bidding to reach users that hitherto would have been overlooked on manual Non-RTB ad buying platforms. Our partnerships with leading data providers ensure that we are the leaders of the pack. Dominate the market before the market dominates you.
We work closely with our clients when establishing goals and objectives for their online activity. Our strong working relationships with global agencies enable us to tailor marketing strategies for specific clients. When cutting edge technology meets hyper-creative advertising, the result is innovative ad campaigns that deliver.
Ongoing performance strategy
The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing, performance-optimizing strategy.
Projects optimizing behavior
We’re able to effectively plan projects while optimizing behavior via enterprise technology. All are tailored to be as effective as possible to meet the business needs and commercial objectives of each of our clients.
Desktop ads are inadequate for native smartphone and tablet environments. We utilise the most up to date practices to ensure your business is successful across all major networks, especially mobile networks, which is ultimately where all advertising will end up. Art and science combine at RTB to assure the highest audience engagement, monetization and retention. We recommend best practices to our clients in order that the ultimate goal is achieved. The most effective advertising campaigns offer a unique blend of art and science to drive the highest engagement, monetization and retention.
"Since starting work with Real Time Bidding the number of qualified leads we receive on a daily and monthly basis has increased by over 100%. The attention to detail and responsiveness makes me confident that any project we throw at them will be knocked out of the park."
-Gary van den Heuvel, Managing Director
“This hard-working team provides a consistent stream of fresh leads while equipping us with what we need to turn those into loyal customers.
As a venture capital specialist I appreciate having a team as ruthlessly efficient as RTB on my side so that I can concentrate on doing what I do best and leave the marketing to the professionals."
Duncan van der Merwe, Founder & Managing Director
“A great company that helps us translate likes, shares and comments into actual new business.
The difference Real Time Bidding has made to our ad budget is jaw-dropping...we've worked with a couple of different agencies in the past, but they weren't able to expand our lead flow while reducing our budget like RTB has. We're talking chalk and cheese here! "
Craig Ricardo, Chairman
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